Give her a kiss and open up your wallet. The average person will be spending $180 on dear old mom this year. Mother’s Day spending is anticipated to reach a near-record $23.1 billion, according to the National Retail Federation and Prosper Insights & Analytics. A total 86 percent of Americans will celebrate Mother’s Day.
Often, the celebration includes a meal, and Mother’s Day continues to be the busiest restaurant day of the year. It’s often a time when diners are seeking indulgence and innovation, so chefs and operators are looking for specials that are not only popular, but easy to prepare in kitchens that are slammed all day long.
Share and share alike
There are more group reservations on Mother’s Day than any other day of the year, according to Open Table. While big groups may be harder to seat, challenging to serve all at once and slower than usual to turn, they’re also an opportunity to speed up quicker orders with a few shareable options a whole table can agree on. Consider trendy shareables like giant cinnamon buns, flatbreads, charcuterie boards, mezze platters and deviled eggs.
Keep it boozy
If your operation has a liquor license, this is the day to offer signature cocktails, special offers and perhaps an over-the-top Bloody Mary bar. Not only are diners in a mood to celebrate, but getting together with family for the big spring holiday might have many asking the server for another round for the table. Cheers!
Aw, you sweetie
For many diners, indulgence means sugar—and plenty of it. Include some sweet finales for your brunch, lunch or dinner menu. Hot new dessert trends include miniature versions of otherwise larger scale offerings, gluten-free options and the inclusion of vegetables like avocado in dessert. Christine Couvelier, global culinary trendologist at research and consulting firm Culinary Concierge, says top dessert flavors this year include baked goods with banana, floral flavors like hibiscus, orange blossom and rose water, bourbon in fruity or nutty pies, cider frostings on baked goods and brown butter as a featured ingredient.