Capitalizing on the foods of summer.
Summer is here, and we couldn’t be more excited, not only for the warm weather but also for the great food that comes with barbecues and grilling. Don’t let the season pass by without considering the opportunities to capitalize on seasonal menu items and limited-time offers.
BBQ is In
According to Technomic Executive Vice President Darren Tristano, “More than half of all operators we track (57 percent) menu at least one dish with barbecue sauce. Whether it’s introduced in the preparation or as a flavor, barbecue is very versatile and, more importantly, very different depending on regionality.”
Technomic also found that more than 63% of the Top 500 restaurant chains offer barbecue as a flavor, ingredient or preparation style. These dishes are most commonly paired with coleslaw, French fries or baked beans.
Bringing BBQ to Your Menu
The weather’s just right to try BBQ on your menu and bring more innovative flavors to your guests. Plus, customers are craving it.
BBQ offers a lot of freedom to improvise, refresh and add your own touch. It also lets restaurateurs celebrate their local cultures. BBQ is about culture just as much as it is flavor, so start by understanding the signature BBQ of your region and add your own twist. Then again, the opportunity may be to bring the unique flavors of another region to your customers to offer something different that competitors can’t touch.
Experiment, explore and find out how you can capitalize on this seasonal opportunity. You can start with these incredible BBQ pork sliders and expand from there. Fire up the grill!
