Archives for July 2013

Keep customers coming back

Customer service. When executed well, it almost goes by without notice, but when it isn’t, it has the potential to be detrimental to business results. The Marzetti culture focuses on providing great service and quality product. In fact, we believe this so much we’ve made it our vision statement: “We bring delicious food to the table, superior service to our customers and value to our consumers through product innovation and differentiation.” We know this is what drives our business and what we believe in many ways drives yours, and we encourage you to set up your own vision statement that summarizes what you deliver and the benefit to your end user.

Whether you’re a foodservice administrator, an operator or somewhere in between, great service should occur throughout every facet of the organization. For example:

Sales Team

The sales team is on the front lines every day with your customers. There are many factors that lead to great service, but one of them when it comes specifically to sales and customers is communication. All the core tenets are of course in play, – politeness for example – but the ability to build trust and respect is primarily gained through fostering an environment of open communication and then delivering on quality product you have to offer.

Store Managers and Wait Staff

At the other end of the spectrum, the store manager and wait staff are on the front lines dealing with patrons, mitigating situations if they don’t enjoy their meal and fostering a positive or negative experience through their professionalism and hospitality. Chef, restaurateur and TV host Tom Colicchio says “people will come to the restaurant for food, but they’ll come back for service.”

Keep in mind your patrons are using social media in real time to tell others about their experience at your restaurant. A positive experience can yield positive reviews and word of mouth, potentially bringing new customers to your restaurant. A negative experience can do just the opposite.

For any of these groups education and training is critical to consistently delivering great service. Marzetti Foodservice is always here to provide service for your businesses and guests’ needs. Here are a few ways you should feel free to leverage us:

• Use the Ask Our Chefs or Contact Us email for questions, concerns or to bounce brainstorm ideas with our culinary experts.
• Explore our recipe library for menu inspiration.
• Contact your local broker representative for a sample of our products – choose from an array of dressings, noodles and bread products.
• Check out our rebates for more value & savings.